Rabu, 04 Mei 2011

Sweet Young Things and a Sexy Campaign to Sell Golf

It was Australian golfer Jan Stephenson who first popularized the idea that LPGA stars should openly embrace a "sex-sells" approach to marketing their game.

A couple of decades later, even though she won many international titles and attained the rank of number one in the world, she is still best known for bringing glamour... and a bathtub full of golf balls... to the ladies game.

Now, the